LEADDIGIT LOGO DESIGN

Freelance work for a client based in London, United Kingdom. Created a logo for the telecommunications company focusing on sharp edges and clean lines. I helped this emerging company to build their visual branding as they began to establish themselves in a competitive industry.

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By sketching and trying different variations of the "L" and "D", I was able to deduce which versions I wanted to digitize. Focusing on a clean, minimalistic logo, I kept the values of the company in mind while referencing back to different telecommunication symbols such as the WIFI symbol, connectivity and more. Strong angular lines mixed with fluid curved lines juxtaposed together to create various renditions.

Sketches

ROUND ONE

I took inspiration from the sketches I created and digitized them to create ten logos for Round One. Ranging in fonts, styles, and line weight, I made sure all ten were diverse.

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LOGO 001

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LOGO 002

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LOGO 003

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LOGO 004

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LOGO 005

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LOGO 006

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LOGO 007

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LOGO 008

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LOGO 009

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LOGO 010

ROUND TWO - THREE

Following Round 1, the client selected two that they liked and asked for a range of colors utilizing blues, greens, and oranges to see the variations.

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LOGO 005

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LOGO 008

ROUND FOUR

Round Four consisted of variations of Navy and Yellow with Logo 005. The clients felt that these colors were on brand with their company and wanted to see gradients and variations. 

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LOGO 005a

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LOGO 005b

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LOGO 005c

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LOGO 005

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LOGO 005f

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LOGO 005g

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LOGO 005e

FINAL LOGO

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