© JAEYON PARK 2019

LEADDIGIT LOGO DESIGN

Freelance work for a client based in London, United Kingdom. Created a logo for the telecommunications company focusing on sharp edges and clean lines. I helped this emerging company to build their visual branding as they began to establish themselves in a competitive industry.

By sketching and trying different variations of the "L" and "D", I was able to deduce which versions I wanted to digitize. Focusing on a clean, minimalistic logo, I kept the values of the company in mind while referencing back to different telecommunication symbols such as the WIFI symbol, connectivity and more. Strong angular lines mixed with fluid curved lines juxtaposed together to create various renditions.

Sketches

ROUND ONE

I took inspiration from the sketches I created and digitized them to create ten logos for Round One. Ranging in fonts, styles, and line weight, I made sure all ten were diverse.

LOGO 001

LOGO 002

LOGO 003

LOGO 004

LOGO 005

LOGO 006

LOGO 007

LOGO 008

LOGO 009

LOGO 010

ROUND TWO - THREE

Following Round 1, the client selected two that they liked and asked for a range of colors utilizing blues, greens, and oranges to see the variations.

LOGO 005

LOGO 008

ROUND FOUR

Round Four consisted of variations of Navy and Yellow with Logo 005. The clients felt that these colors were on brand with their company and wanted to see gradients and variations. 

LOGO 005a

LOGO 005b

LOGO 005c

LOGO 005

LOGO 005f

LOGO 005g

LOGO 005e

FINAL LOGO