LEADDIGIT LOGO DESIGN
Freelance work for a client based in London, United Kingdom. Created a logo for the telecommunications company focusing on sharp edges and clean lines. I helped this emerging company to build their visual branding as they began to establish themselves in a competitive industry.
By sketching and trying different variations of the "L" and "D", I was able to deduce which versions I wanted to digitize. Focusing on a clean, minimalistic logo, I kept the values of the company in mind while referencing back to different telecommunication symbols such as the WIFI symbol, connectivity and more. Strong angular lines mixed with fluid curved lines juxtaposed together to create various renditions.
I took inspiration from the sketches I created and digitized them to create ten logos for Round One. Ranging in fonts, styles, and line weight, I made sure all ten were diverse.
ROUND TWO - THREE
Following Round 1, the client selected two that they liked and asked for a range of colors utilizing blues, greens, and oranges to see the variations.
Round Four consisted of variations of Navy and Yellow with Logo 005. The clients felt that these colors were on brand with their company and wanted to see gradients and variations.